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	<title>Lethal Commission</title>
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	<link>http://www.commissionlethal.com</link>
	<description>Lethal Commission</description>
	<lastBuildDate>Thu, 12 Apr 2012 20:39:39 +0000</lastBuildDate>
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		<title>Composite Decking Actually Has Many Positive Benefits To It And We&#8217;ll Be Discussing Them Here</title>
		<link>http://www.commissionlethal.com/internet-marketing/composite-decking-actually-has-many-positive-benefits-to-it-and-well-be-discussing-them-here/</link>
		<comments>http://www.commissionlethal.com/internet-marketing/composite-decking-actually-has-many-positive-benefits-to-it-and-well-be-discussing-them-here/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 20:39:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.commissionlethal.com/?p=86</guid>
		<description><![CDATA[Something you need to be aware of would be the fact that there are alternatives to website automation wizard that can actually wind up being better depending on the application. Something I ought to mention is that there is now an alternative to using wood when building a deck in your backyard and it&#8217;s a material [...]]]></description>
			<content:encoded><![CDATA[<p>Something you need to be aware of would be the fact that there are alternatives to <strong><a title="website automation wizard" href="http://www.websiteautomationwizard.org" target="_blank">website automation wizard</a></strong> that can actually wind up being better depending on the application. Something I ought to mention is that there is now an alternative to using wood when building a deck in your backyard and it&#8217;s a material that is actually useful to our planet. Composite decking is the material that people now have the opportunity to use when building a deck inside their backyard. In this article we are going to be looking at a few of the advantages of making use of this material as opposed to using wood for building a deck.</p>
<p>The initial thing we want to mention is that this composite decking is actually made from recycled materials for example milk jugs and other plastic containers. You must realize that if these plastic materials weren&#8217;t recycled into composite decking there is a pretty good possibility that they would have simply ended up in our landfills. One more thing I ought to point out relating to this product would be the fact that because of the way it is made it can be cut and screwed just like traditional wood. Mainly because this can be used just as normal wood, you will discover that it&#8217;s something you can install on your own without the need of a professional.</p>
<p>This material also doesn&#8217;t need to be treated unlike pressure treated wood which uses an assortment of harmful chemical compounds to be able to preserve the wood. Another thing that is not only beneficial to our world but also frees up your time would be that this material is maintenance free which means <strong><a title="rtk live" href="http://www.rtklive.org/" target="_blank">rtk live</a></strong> you are not required to do anything to it each and every year. Of course this isn&#8217;t 100% maintenance free simply because every once in awhile you may possibly want to spray it down with a hose to keep it clean.</p>
<p>As a result of the durability of this material you are going to find that it&#8217;s going to last much longer than a traditional wooden deck, and you&#8217;ll not need to replace the planks each year. Needless to say a well made deck, even if it&#8217;s made out of wood will wind up lasting quite a while, but using a material that doesn&#8217;t need to be maintained is a great option. You need to also be aware that this is actually a very economical choice for your decking material, mainly because there is no maintenance needed. There is but a little drawback to this decking material and that is the point that it does cost more cash to get started with this than if you decided to use traditional pressure treated wood.</p>
<p>Composite decking is becoming extremely popular nowadays and for those of you who plan on adding or redoing your current deck this will be a good choice. A composite deck can raise the value of your property which is yet another reason men and women wind up making use of this for their decking materials.</p>
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		<title>How to get Backlinks</title>
		<link>http://www.commissionlethal.com/internet-marketing/how-to-get-backlinks/</link>
		<comments>http://www.commissionlethal.com/internet-marketing/how-to-get-backlinks/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 08:26:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.commissionlethal.com/?p=82</guid>
		<description><![CDATA[Here&#8217;s what&#8217;s cool. Not only are these the same backlinks we&#8217;ve used to help kill it forsome of the biggest product launches, but guess what? Some of these backlinks have helped us rank on top spots for very competitive niches like iPad2 and investing. I&#8217;m not talking about long keywords that nobody searches, I&#8217;m talking about the [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s what&#8217;s cool. Not only are these the same backlinks we&#8217;ve used to help kill it forsome of the biggest product launches, but guess what? Some of these backlinks have helped us rank on top spots for very competitive niches like iPad2 and investing. I&#8217;m not talking about long keywords that nobody searches, I&#8217;m talking about the broad ones that get all the traffic.</p>
<p>And what&#8217;s really cool is that some of our sites started soaring in just 2 weeks. We started climbing the charts in as little as 2 weeks. That is how powerful this stuff is. So hopefully that shows you right here how effective these backlinks are. They are deadly. So here is what really separates link juice power from anything else on the internet. Number one: these are super powerful. These are handpicked, and we personally spend a fortune putting these sites together.</p>
<p><span id="more-82"></span></p>
<p>We&#8217;ve created a high page rank, private network. And what really makes these links so powerful is when you sign up with it, you&#8217;re going to get a unique blog post posted right on the front page. So you&#8217;re going to get a backlink right on the front page pointed to your site from high page rank sites. The front page. That&#8217;s the most powerful spot, which is going to give you the most powerful backlink juice.</p>
<p>Most backlinking sites out there, they&#8217;re going to give you links that are buried at some random, undisclosed spot buried deep within the site, and that&#8217;s not going to do it for you. If it&#8217;s not on the front page, it&#8217;s probably not worth it. It&#8217;s going to be a lot less power. And not only that. With Link Juice Power, we&#8217;re only doing a handful of links for each site. Most networks out there will do a big sea of links for thousands of sites, not us. We&#8217;re only allowing a maximum of 50 websites per domain, so our high quality domains, we&#8217;re only going to allow 50 sites to put a link on the front page of it.</p>
<p>So eachsite that does it is going to get the maximum juice. That&#8217;s one more reason why you gotta move fast because these sites are extremely limited. Another cool thing is when you get your links put up here, they stay put. Once you pay for them, we don&#8217;t touch them, you&#8217;re not going to lose juice anytime soon, so you don&#8217;t have to worry about your ranks going down. We got your back. We got you covered. So if you want to get some link juice, then be sure to check out linkjuiceking.com. Again, that&#8217;s linkjuiceking.com. So if you see the Link Juice Power symbol, it means you&#8217;re in the right place because you&#8217;re going to get that Link Juice Power.</p>
<p>Check it out, watch the crazy video over there; you might recognize the guy. And by the way, our packages are very affordable. Prices start at just $10.00, and then we got another package for $40.00. And then we got some bigger packages. So if you&#8217;re trying to do it big, and you&#8217;re not into playing games, and you just want to get tons and tons of traffic and rank number one, then hey, we got bigger packages, too. We got you covered. Anyway, that&#8217;s what we use, and you can check it out by going to Link Juice  King. That&#8217;s our own secret network. Anyway, if you don&#8217;t decide to go with Link Juice King, no problems, you might be able to find some other sites out there, but before you sign up to anything, and before you go with anyone else, just make sure if you&#8217;re getting links on the front page, or if they&#8217;re giving you some secondary page links.</p>
<p>Also, you might want to ask them how many backlinks they do per domain. Because if they&#8217;re doing hundreds or, like I said, thousands of links per site, it&#8217;s really not going to be thatpowerful. So just FYI, make sure to ask people those questions.</p>
<ul>
<li><strong>Main Blog ==&gt; <a title="Lethal Commission" href="http://www.commissionlethal.com/">Lethal Commission </a></strong></li>
</ul>
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		<title>Lethal Commission Bonus</title>
		<link>http://www.commissionlethal.com/lethal-commission/lethal-commission-bonus/</link>
		<comments>http://www.commissionlethal.com/lethal-commission/lethal-commission-bonus/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 18:13:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Lethal Commission]]></category>

		<guid isPermaLink="false">http://www.commissionlethal.com/?p=55</guid>
		<description><![CDATA[This is a Bonus Page for Anik Singal&#8217;s Lethal Commission Software and training&#8230; If you are looking for: Lethal Commission Official Website &#60;&#8212;&#8211;Click Here  Lethal Commission Review &#60;&#8212;&#8211;Click Here  If you landed on this page it means that you are interested in investing in Lethal Commission and you&#8217;re looking for a bonus offer to get the best out of your [...]]]></description>
			<content:encoded><![CDATA[<p>This is a Bonus Page for Anik Singal&#8217;s Lethal Commission Software and training&#8230; If you are looking for:</p>
<ul>
<li><strong>Lethal Commission <a href="http://www.commissionlethal.com/get/LethalCommission" target="_blank">Official Website</a></strong> <span style="color: #ff0000;">&lt;&#8212;&#8211;</span><strong><em>Click Here </em></strong></li>
<li><strong><a title="Lethal Commission Review" href="http://www.commissionlethal.com/lethal-commission/lethal-commission-review/">Lethal Commission Review</a></strong> <span style="color: #ff0000;">&lt;&#8212;&#8211;</span><strong><em>Click Here </em></strong></li>
</ul>
<div>If you landed on this page it means that you are interested in investing in Lethal Commission and you&#8217;re looking for a bonus offer to get the best out of your money. If this is the case than you&#8217;re in luck, because I&#8217;m putting together the Best Lethal Commission Bonus valued over <strong>$1,997.</strong></div>
<div><span style="color: #ffffff;">.</span></div>
<div>For such a great software and training, I&#8217;m pretty sure that there are going to be plenty of Bonus packs available&#8230;.</div>
<div>&#8230;and a lot of them I can guaranty you that will just <strong>SUCK!</strong></div>
<div><span style="color: #ffffff;">.</span></div>
<div>I have looked around of this so called<strong> Mega Bonus Packs</strong> and they are just a bunch of cheap and outdated PLR products that will just waist your previous time.</div>
<div><span style="color: #ffffff;">.</span></div>
<div>What you need in a bonus pack is something that complements the original product without distracting you from your main goal of succeeding online. Personaly I&#8217;m putting togetehr The Ultimate Lethal Commission Bonus Package that will actually complement the core product from Anik and help you make even more money online.</div>
<div><span style="color: #ffffff;">.</span></div>
<div>So guys bookmark this page so that you can find your way back easily to check out what may possibly be the best Lethal Commission Bonus package available.</div>
<div><span style="color: #ffffff;">.</span></div>
<div>I&#8217;ll be posting my bonus pack on this page on <strong>November 7th</strong> @ exactly 9am EST.</div>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-56" title="Lethal Commission Bonus" src="http://www.commissionlethal.com/wp-content/uploads/2011/10/LethalCommissionBonus1.gif" alt="LethalCommissionBonus1 Lethal Commission Bonus" width="432" height="180" /></p>
<h2 style="text-align: center;">Coming on November 7th</h2>
<p>&nbsp;</p>
<p><a style="display:none;" id="te92171720" href="javascript:expand('#te92171720')"></a>
<div class="te_div" id="te92171720"><script language="JavaScript" type="text/javascript">expander_hide('#te92171720');</script></p>
<p>Do you see at the bottom here how it says Product Rights? It says, yes, I can sell resell rights. Yes, I can edit the sales message. Yes, I can add this to a membership site. And there&#8217;s this right here, yes, I can offer this as a free bonus. So it&#8217;s a good idea to check this out before you start giving stuff away, ok? Just a heads up so you know, that way you don&#8217;t get in any trouble, and can blame me for all your problems. Blame Anik Singal if you&#8217;re going to blame Anik. So again, this is called theplrstore.com, and they&#8217;ve got tons of stuff, not just related to internet marketing, affiliate marketing. I mean, they&#8217;ve got tons and tons of stuff.</p>
<p>They&#8217;ve got audio that you can give away, graphics, software. Software is really cool. They&#8217;ve got templates. Let&#8217;s click on the software. And check it out, there&#8217;s tons of really cool software stuff that you can give away, and you can buy this for dirt cheap, for just $6.00. So hopefully that gives you a few ideas. Again, this place is called<span style="text-decoration: underline;"> lethal commission</span> Another really cool place worth checking is called plrsifu.com. I have no idea what the heck that stands for, but it&#8217;s a cool site. It&#8217;s called plrsifu.com. Let&#8217;s check it out and here it is.</p>
<p><img src="http://www.commissionlethal.com/wp-content/plugins/flash-video-player/default_video_player.gif" title="Lethal Commission Bonus" alt="default video player Lethal Commission Bonus" /></p>
<p>As you can see, they&#8217;ve got tons of awesome stuff, too. Brand new stuff; they&#8217;re constantly adding new things which is great. Look at this thing right here: for $4.00 you can get a Facebook Shopbuilder, I mean, that might be pretty cool. And as you can see on the left, they&#8217;ve got tons and tons and tons of stuff. Let&#8217;s go to Internet Ebooks. Check this out, as you can see, they&#8217;ve got some real, rock bottom, dirt cheap prices. For just $1.59 I can get this ebook, and I could probably sell it or give it away as a bonus.</p>
<p>Let&#8217;s look at the terms and services here, and as you can see, yes, I can give this away as a bonus, so that&#8217;s good to know. Here&#8217;s another one, it&#8217;s called A Practical Guide for Working from Home. Again, it&#8217;s just $2.00. You could turn around, sell this, make lots of money, and as you can see, this stuff is really high quality, and it&#8217;s probably got some good content.There&#8217;s one last site worth checking out. It&#8217;s called 7plr.com. That&#8217;s the number 7plr.com. This is another awesome place with tons of great, high quality content that you can give away as a lethal commission bonus. And like I said, it&#8217;s not all related to internet marketing.</p>
<p>Look, there&#8217;s a whole program here on dog training. You could get an ebook on skydiving. But if you&#8217;re trying to make money doing a product launch for make money online, internet marketing, affiliate marketing stuff, you should probably give people stuff related to that topic, right? Don&#8217;t just throw in a skydiving 101 bonus for the heck of it, because that&#8217;s probably not going to help you out. And, as you can see, there&#8217;s tons of video courses right here that I can give away as a bonus. Now you know the secrets of where the top super affiliates get their lethal commission bonuses.</p>
<p></div></p>
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		<title>Lethal Commission Review</title>
		<link>http://www.commissionlethal.com/lethal-commission/lethal-commission-review/</link>
		<comments>http://www.commissionlethal.com/lethal-commission/lethal-commission-review/#comments</comments>
		<pubDate>Sun, 30 Oct 2011 22:47:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Lethal Commission]]></category>

		<guid isPermaLink="false">http://www.commissionlethal.com/?p=19</guid>
		<description><![CDATA[This is a review post about Lethal Commission. Click the links below if you are looking for: Lethal Commission Official Website&#60;&#8212;&#8211;Click Here Lethal Commission Bonus &#60;&#8212;&#8211;Click Here Click Here to Have Access to Lethal Commission Now For my Mega Lethal Commission Bonus &#60;&#8212;&#8211;Click Here If you are reading this page it means that you are interested in investing in Lethal Commission but you want to get a [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter size-full wp-image-20" title="Lethal Commission Review" src="http://www.commissionlethal.com/wp-content/uploads/2011/10/LethalCommissionReview.gif" alt="LethalCommissionReview Lethal Commission Review" width="432" height="180" /></p>
<p>This is a review post about Lethal Commission. Click the links below if you are looking for:</p>
<ul>
<li><strong>Lethal Commission <a href="http://www.commissionlethal.com/go/LethalCommission" target="_blank">Official Website</a></strong><span style="color: #ff0000;">&lt;&#8212;&#8211;</span><strong><em>Click Here</em></strong></li>
<li><a title="Lethal Commission Bonus" href="http://www.commissionlethal.com/lethal-commission/lethal-commission-bonus/"><strong>Lethal Commission Bonus</strong> </a><span style="color: #ff0000;">&lt;&#8212;&#8211;</span><strong><em>Click Here</em></strong></li>
</ul>
<p><img class="alignnone size-full wp-image-37" title="Lethal Commission Review" src="http://www.commissionlethal.com/wp-content/uploads/2011/10/LethalCommissionReview11.gif" alt="LethalCommissionReview11 Lethal Commission Review" width="618" height="316" /><br />
<img class="alignnone size-full wp-image-41" title="Lethal Commission Review" src="http://www.commissionlethal.com/wp-content/uploads/2011/10/LethalCommissionReview21.gif" alt="LethalCommissionReview21 Lethal Commission Review" width="618" height="151" /></p>
<ul>
<li><strong><a href="http://www.commissionlethal.com/go/LethalCommission" target="_blank">Click Here to Have Access to Lethal Commission Now</a></strong></li>
<li><strong>For my Mega Lethal Commission Bonus</strong> <span style="color: #ff0000;">&lt;&#8212;&#8211;</span><strong><em>Click Here</em></strong></li>
</ul>
<p><a style="display:none;" id="te70456243" href="javascript:expand('#te70456243')"></a>
<div class="te_div" id="te70456243"><script language="JavaScript" type="text/javascript">expander_hide('#te70456243');</script></p>
<p>If you are reading this page it means that you are interested in investing in <strong>Lethal Commission</strong> but you want to get a second opinion first, if this is the case you&#8217;re on the right place because I have recieved early access to Lethal Commission and i&#8217;m testing this software as we speak.</p>
<p>As soon as I have some real data i&#8217;m going to post a full unbiased review so that you guys can make an informed decision without investing your time and hard earned cash first.</p>
<p>In the meantime for more information you can check the official website by clicking the link above.</p>
<p>ES</p>
<p>Alright, so now letʼs add a picture into it, so Iʼm gonna go to Insert, then Image, and Iʼm going to go to Upload File, Choose File, and Iʼll just go right to my desktop, and let me click on Rolling Baby, then Iʼll go to Choose, and I will let it upload. There it is, I can just go to Insert File, and thereʼs my big picture of a baby. Iʼm going to size this down a little bit, Iʼll just grab the corner and make it smaller, very cool, huh? Hereʼs another very cool feature of Webstarts: it lets you insert Lethal Commission Review very, very easily.</p>
<p><img src="http://www.commissionlethal.com/wp-content/plugins/flash-video-player/default_video_player.gif" title="Lethal Commission Review" alt="default video player Lethal Commission Review" /></p>
<p>So if I come over here to Insert, then I could go to Video. Now, if youʼve got a video on your computer, you can actually go to Upload File right here, Choose File, and then just upload the video from your computer. And whatʼs really cool is Webstarts will automatically add the video player for it, so this is actually a really time consuming thing for most people; a lot of people get hung up on it. Trust me, I deal with it all the time. Trying to add a video player is not a piece of cake. I mean, thereʼs a lot of code and confusing crap you have to do.</p>
<p>Not with Webstarts; you literally upload the file, and it will automatically make the player for you. But for now, let me just add a video from Youtube, so Iʼm going to click Search Videos, and let me type in Funny Baby. So Iʼll<br />
search video. And let me just grab one of these; Iʼm just gonna click on it, and Iʼll click Insert File, and there it is. Let me just move this around, look, I can make it smaller just by grabbing the corner, you know how we do it. Pop it in right there.</p>
<p>Letʼs just say for example that I wanted to add some more text right underneath this video. Well, I canʼt really do it right now, right? Because itʼs all boxed in. So hereʼs what I could do: I could actually select all this stuff right down here. So Iʼm going to hold down Shift, click on that, hold down Shift, click on that, Shift. So Iʼm holding down Shift, clicking down on all this stuff. Now I selected all this stuff by holding down the Shift key. If I actually move all this down, check it out, I now got plenty of  Lethal Commission Review and more white space to work with.</p>
<p>There you go, so now I can just go to Insert a text box. I could do like Insert Funny Baby Quote Right Here, and I could just move this around, and maybe Iʼll put it right now. What Iʼm gonna do is let me go ahead and save this, and I can actually click this little disc icon right there, so Iʼm gonna Save Page. Would you like to tell your friends about your pages? I guess I could, but I donʼt have any friends. And now letʼs check out the page. Our page is right up here, and the link to the page is bam. So Iʼm just gonna click on it &#8211; Open Link in New Tab, and look! Weʼve got our baby page; I can click here, the video works, Iʼve got the baby quote under here, the baby picture. And letʼs just say we wanted to add another page.</p>
<p>Weʼll say Home, About Us. Contact, then maybe weʼll have a page called, I donʼt know, how about Bonuses, that works for me. So Iʼm going to go to File &#8211; New. Then, Iʼm going to go to Copy FromPage &#8211; About Us because I want the similar design, then Iʼll go down here to Page Name here, so Iʼll call it Bonuses, then Iʼll go to Create Page. Hereʼs something cool. You might be wondering, how do you move these links around? Do you see at the top where it has Home, About Us, Contact, Bonuses on your Lethal Commission Review navigation bar? Letʼs just say you wanted to put Bonuses at the far left. I donʼt know why you would, but maybe you do. Maybe you want to put the Contact on the right.</p>
<p>Hereʼs what you can do: letʼs actually head back to our Dashboard, so Iʼm gonna click Dashboard right at the top, and Iʼm back here at my Dashboard. This is how simple it is to arrange things on your menu. Iʼm gonna scroll down here, and you see where it says Home, About Us, Contact, Bonuses? Well, letʼs just move it around. See where it says Page Order right here? Iʼm gonna move the Bonuses up to the top, so Iʼm gonna click on that one. Iʼm just gonna click on Bonuses, and than Iʼm gonna move it up to the top, like so.</p>
<p>Drop it, drop it like itʼs hot, and there it is. Bonuses is at the top, Contact page is there. Letʼs say if I wanted to move About Us to the end instead, just like that. You can just grab it, drop it. Itʼs a grab and drop, kind of like drag and drop. And check it out, if I go back to my page, do you notice how itʼs different now? Do you notice how Bonuses is on the left, About Us is on the right? So itʼs as simple as just grab a lethal commission review and drop.</div></p>
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		<title>Lethal Commission &#8211; Launching Soon</title>
		<link>http://www.commissionlethal.com/lethal-commission/lethal-commission-launching-soon/</link>
		<comments>http://www.commissionlethal.com/lethal-commission/lethal-commission-launching-soon/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 22:29:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Lethal Commission]]></category>

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		<description><![CDATA[Hello Guys and wellcome to this webiste which is dedicated to Anik&#8217;s Singal new product Lethal Commission. Lethal Commission is set to launch on November 7th and by that time on this website you&#8217;ll find the following information: 1: I&#8217;m going to provide you guys with all the prelaunch content as well as detail information about Anik Singal. 2: I have asked Anik to give [...]]]></description>
			<content:encoded><![CDATA[<p>Hello Guys and wellcome to this webiste which is dedicated to <strong>Anik&#8217;s Singal</strong> new product Lethal Commission.</p>
<p><strong>Lethal Commission</strong> is set to launch on <span style="text-decoration: underline;">November 7th</span> and by that time on this website you&#8217;ll find the following information:</p>
<p><strong>1:</strong> I&#8217;m going to provide you guys with all the prelaunch content as well as detail information about Anik Singal.</p>
<p><strong>2:</strong> I have asked Anik to give me early access to Lethal Commission and soon as i get my hands on this software and training i&#8217;m going to post a 100% unbiased Lethal Commission Review so that you guys can make an informed decision without investing your cash 1st.</p>
<p><strong>3:</strong> I&#8217;m also putting together a Killer Lethal Commission Bonus Pack for everybody that will invest in this product through my link.</p>
<p>That&#8217;s it for now, make sure that you bookmark this blog so that you can find your way back easily to read my review and check out my bonus pack.</p>
<p>speak to you soon,</p>
<p>ES</p>
<p>&nbsp;</p>
<ul>
<li><strong>Main Blog - <a title="lethal commission" href="http://www.commissionlethal.com/">Lethal Commission</a></strong><span style="color: #ff0000;">&lt;&#8212;</span><strong><em>Click Here</em></strong></li>
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<p><a style="display:none;" id="te659517608" href="javascript:expand('#te659517608')"></a>
<div class="te_div" id="te659517608"><script language="JavaScript" type="text/javascript">expander_hide('#te659517608');</script> HP, Epson, Canon, and Lexmark have long dominated the $50 billion printer industry with a maddening “razor-and-blades” pricing strategy (as in give away the razor and then make your profits on the blades). They sell printers at little or no profit. But once you own the printer, you’re stuck buying their grossly overpriced, high-margin replacement ink cartridges. For example, you can pick up a nifty little HP multifunction inkjet printer for only $69.99. But the HP tricolor inkjet cartridge that goes with it costs $28.99. And a 100-count pack of HP four-by-six-inch photo paper costs another $22.99.</p>
<p>The price per ounce of inkjet printer ink can exceed the per-ounce price of an expensive perfume, premium champagne, or even caviar. By one estimate, if you bought a gallon of the stuff at those prices, it would cost<br />
you a horrifying $4,731. The big manufacturers have seemed content with this captive product pricing strategy. In fact, they pull in four times more revenues from ink cartridges and paper than from the printers themselves. Customers don’t like being held hostage and having to pay through the nose for ink and paper—some are outraged by it.</p>
<p>But what can they do? Only HP cartridges work with HP printers. Buying another brand isn’t the answer, either—all of the manufacturers pursue the same pricing strategy. Enter Lethal Commission —with a unique solution. Kodak recently introduced its first line of printers— EasyShare All-in-One printers—with a revolutionary pricing strategy that has turned the entire inkjet printer industry upside-down. In a twist on typical industry practice, Kodak sells<br />
its printers at premium prices with no discounts and then sells the ink cartridges for less.</p>
<p>EasyShare printers sell for $129.99 to $299.99, depending on features, about $50 higher than comparable printers sold by competitors. However, EasyShare black and color ink cartridges go for just $9.99 and $14.99, respectively, about half the prevailing competitor prices. It’s a whole new concept in printer pricing and economics.</p>
<p>To make the strategy work, Kodak first had to create a new kind of inkjet printer. It developed an innovative technology that uses tiny nozzles to squirt pigment ink drops that are just a few atoms in size. EasyShare printers<br />
take about 55 seconds to produce a four-bysix- inch print, longer than some competitive printers that do it in 32 seconds. But the resulting photos take up to 90 years to fade versus dye-based inks that can begin to fade in as<br />
little as a year.</p>
<p>Moreover, Lethal Commission found a way to contain all the printing electronics within the EasyShare printer itself, whereas rivals include some of the electronics in the cartridges. This lets Kodak charge less for the cartridges. As a result, according to one independent lab study, Kodak’s new printers “whomped” rival’s printers in price per printout. The study showed that consumers using an EasyShare printer can save on average of $110 a year based on<br />
printing four pages per day compared to using a competitor’s printer. Thus, Kodak had the right printer and the right ink prices. Now, all it had to do was to reeducate consumers about printer pricing—about the benefits of paying more up front to reduce long-run printing costs.</p>
<p>To do this, Kodak launched a “Think Ink” marketing campaign, built around the visual image “ThINK,” with the first two letters in black and the last three in gold. The campaign asked this pivotal question: “Is it smarter to<br />
save money on a printer or save money on ink? (Hint: You only buy the Lethal Commission printer once.)”</p>
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